Leading sportslifestyle brand PUMA is to partner with sports and music festivals RugbyRocks further to agreeing a long-term deal.
PUMA supported RugbyRocks London in 2011, and has now taken on the lead sponsorship role across all three festivals in London (26th – 27th May), Yorkshire (15th – 17th June) and Edinburgh (14th – 15th July) as well as promotional night club events during the build-up.
RugbyRocks festivals see thousands of sportsmen and women compete in Rugby 7s, 10s, Touch rugby and netball tournaments at all levels.
The London festival features 12 live acts and is headlined this May by Zane Lowe. There will also be a special DJ set by PUMA athlete and Bath Rugby star, Olly Barkley. RugbyRocks Yorkshire will be headlined by The Dub Pistols and Goldie Lookin’ Chain, who are among 14 live acts over the three day event.
PUMA will use the festivals to continue to bring to life its PUMA Social campaign which pays tribute to the ‘After-Hours Athlete’. Each RugbyRocks festival will host its own chill out area where fans will be able to relax in the ‘PUMA Social’ where they can rub shoulders with leading Aviva Premiership and England International rugby stars. The lounge will feature bar games, such as table football and table tennis.
Teams entering RugbyRocks will be entitled to a 15% discount on PUMA rugby kits. PUMA will also be creating the first RugbyRocks merchandise range which will be on sale throughout the year online at www.rugbyrocks7s.com and at the festivals.
Rob Westworth, Director at RugbyRocks, said: “RugbyRocks is about competitive sport and the social aspect that follows a tough game, so the fit with PUMA and the after-hours athlete is ideal. We are proud to be working with PUMA and to building on last year’s success.”
Roger Harrison, Marketing Director at PUMA UK continues: “We’re delighted to be extending our partnership with RugbyRocks further to a great festival in London last year. The festivals give us a prime opportunity to engage with our core consumers in true PUMA style – through the enjoyment of performance and after hours socialising.”